A successful product doesn’t fall into your lap. It results from a succession of clear steps. We develop transparent strategies with a long-term impact that lead to solution-oriented product designs – and that’s precisely what we can do for you too!

To provide a firm foundation for product innovation, we ensure the market potential is taken full advantage of and used in a future-proof way. Innovation and design strategies that are precision-tailored to the predefined brand essence will strengthen your brand and give it a distinctive character. In our interactions with all levels of your company, you’ll get to know us as a team-minded and dynamic sparring partner.



Success is based on sound knowledge. Before we get down to the creative side of things, we analyse the market potential from a product-based perspective, identify strengths and weaknesses and work with your product management to define the target values of the successful future product.


• Portfolio analysis (visual/ functional/ design)
• Competition analysis (visual/ functional/ design)
• Trend research (regional/global)
• Target group research




What actually constitutes a good product? One that meets users’ needs and expectations optimally. That’s why we aim to gain a very precise understanding of how people use products and how they think and feel while doing so. And as very good and thorough observers, we ask the right questions – so we can deliver the right answers.


• Customer surveys
• Qualitative research
• User surveys
• UX research



The product is the touch point where the user perceives, experiences and rates the brand on a daily basis. Working closely together with you, we develop design solutions that are tailored precisely to the predefined brand essence – and innovation and design strategies that make your company and brand tangible.


• Brand essence
• Differentiation strategy
• Corporate design strategy
• Target audience definition
• Corporate design guidelines
• Design definition




Market leaders convince customers with logically structured, visually consistent product portfolios. Over the years we’ve acquired a wealth of experience in helping prominent brands build their product ranges and look forward to partnering with you to plan a consistent overall identity.


• Range strategy
• Product strategy